It is irrelevant if you’re a multi-billion dollar business or a regiment of one working from your kitchen table. If you don’t have a mobile version of your website you are hands down loosing big bucks. In this article I can explain to you why it’s become essential for anybody who wants to continue engaging in business in the digital age.
So many business owners are to busy working in their businesses rather than working on their business. Industry experts have envisioned that by 2014, the mobile sector of the Internet will take over desktop web usage. Right now as you are reading this article, 1/2 of all local searches are performed on some kind of mobile device.
I you are thinking? Ok Tim? All of that sounds great. However those figures are world-wide figures and I am living in the United States of America. Ok? Fair enough. Do you know normally American citizens spend 2.7 hours per day socializing on their smart-phone. That’s over twice the amount of time they spend eating, and over one-third of the time they spend sleeping each day.
Although I believe that I have given you enough facts to demonstrate that mobile Web use is rising, let me give you one more. Allow me to ask you, who shops more men or women? If you said women, pat yourself on the back because that’s 100% correct. Do you know that women aged 35 to 54 are the most active group in mobile social learning?
As a entrepreneur I give you credit for having a site. As a successful marketing strategist I’m still astounded by how many businesses do not have a website. Now you want a mobile version of your internet site. Don't full yourself into believing that your present website looks fine when viewed on a mobile phone. Mobile users expect a simplified skimming experience, and fast loading time. Todays mobile users like websites to have more of a mobile telephone app look and feel. It is something they have come conform to, and it'll give you a way higher interaction rate.
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